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RETURN COLOR TO THE WORLD WITH THE POWER OF REASONING

Client: Rede Globo | Genre: Simulador | Year: 2013

THE IMPORTANCE OF PHILANTHROPY

Developed for the Criança Esperança 2013 campaign, a project by Rede Globo in partnership with UNESCO.

The game’s goal is to restore color to the Hope World. For this, it is necessary to understand people’s questions, create convincing arguments based on reality, and communicate the importance of donations.

The game is the first initiative in Brazil to approach the philanthropic theme in a playful manner, and its game design was developed through research and tests specially designed for the campaign.