Developed for Ri Happy’s Easter campaign, the game uses a similar mechanic to Pokémon GO, encouraging children to explore a different, kid-friendly scenario in an Easter egg hunt.
The player must capture all easter eggs in augmented reality. For every R$ 50.00 in purchases, they receive a coupon that opens one of the eggs, with vouchers or prizes to be exchanged in stores.
More than 20 personalized eggs to be collected with different levels of rarity.
All the hunts for the eggs happen inside of the 200 retail stores.