AUGMENTED REALITY CRAZY EGG HUNT
Client: Ri Happy | Genre: Casual | Year: 2019
EASTER LIKE POKEMON GO
Developed for Ri Happy’s Easter campaign, the game uses a similar mechanic to Pokémon GO, encouraging children to explore a different, kid-friendly scenario in an Easter egg hunt.
The player must capture all easter eggs in augmented reality. For every R$ 50.00 in purchases, they receive a coupon that opens one of the eggs, with vouchers or prizes to be exchanged in stores.
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POKEMON GO LIKE
More than 20 personalized eggs to be collected with different levels of rarity.
160.000 PLAYERS
They won more than R$ 25,000.00 in prizes.
RETAIL STORES QUESTS
All the hunts for the eggs happen inside of the 200 retail stores.
