Album da Esperança aimed to engage as many people as possible with the Criança Esperança 2014 campaign, through celebrity participations, integration with social networks, multiplayer support, and a transmedia approach.

Since it was a fully integrated, broadcast television campaign, the system had to be able to handle thousands of simultaneous accesses along with responsive, high performance at all times, especially during the height of the campaign, when it reached more than 300 thousand participants. The initiative also sensitized more than 50,000 users who engaged by sending their selfies to the campaign.